In a recent Business Bloomer Club Slack thread, a WooCommerce user asked about the best way to display cross-sell items on the cart page for mobile and tablet views.
While the desktop display was satisfactory, they found that mobile placement options—above or below the cart—were less effective. Suggestions ranged from compact styling to implementing a side cart popup to enhance cross-sell visibility without disrupting the cart experience.
Here’s a breakdown of the top strategies.
1. Use a Side Cart with Integrated Cross-Sells
One recommended approach is to implement a “side cart” that slides in, containing both the cart items and cross-sells, which appear below relevant items. This setup allows users to see cross-sell options without scrolling too far or losing sight of the cart.
Popular plugins like FunnelKit (formerly WooFunnels) support side cart functionality, which offers flexible placement and easy customization for cross-sells.
- Pros: Keeps the cart and cross-sells visible together; provides a modern, user-friendly interface on both desktop and mobile.
- Cons: Requires additional setup and potentially a plugin, which may not be suitable for all themes.
2. Compact Styling for Cross-Sells Under Cart Items
Another simple yet effective approach is to place cross-sells below the cart items and apply styling to keep the line items compact. This way, cross-sells are still accessible on mobile without pushing the cart content too far down.
Tips for compact styling:
- Reduce padding and margins between cart items.
- Use smaller images and text for cross-sells, creating a visual distinction from primary cart items.
- Ensure prominent headings, such as “You May Also Like,” to draw attention to cross-sells.
This approach can be implemented without additional plugins, though it may require custom CSS to achieve a polished look.
3. Popup Display for Cross-Sells
Using a popup to display cross-sells on mobile ensures they don’t interfere with the main cart view. This setup triggers a cross-sell suggestion as users navigate to the cart or begin the checkout process, providing a seamless experience.
- Pros: Ensures cross-sells are noticeable without impacting the cart’s flow.
- Cons: Popups can be intrusive if not designed carefully and may be dismissed quickly on mobile, reducing conversion potential.
Conclusion
Choosing the right cross-sell display on WooCommerce cart pages depends on your theme, plugins, and user experience priorities. A side cart with integrated cross-sells provides the most flexible and modern approach, while compact styling and popup options offer viable alternatives. By testing these methods, you can find the best fit to encourage cross-sell engagement without sacrificing cart usability on mobile.