In a recent Business Bloomer Club Slack thread, we discussed pricing strategy for WooCommerce mini plugins, sparked by my decision to raise prices across the board.
With 44 plugins currently priced between $0 and $49, the plan is to gradually double prices—starting with best sellers—while keeping them affordable. The goal is to boost plugin revenue without hurting conversions.
To build momentum, a “get it before prices increase” promotion is in the works.
But there’s more to pricing than simply updating numbers—especially in a competitive plugin marketplace. Here’s how I’m planning the transition, and what marketing strategies I’ll use to make the most of it.
Run a Pre-Increase Promotion
Creating urgency with a “prices go up on [date]” message is a solid way to drive short-term conversions.
Testing alternative messages—like “lock in legacy pricing” or “double the value, same price”—can improve email and on-site conversion rates.
A/B testing this language on your product pages or in your newsletter can help you land the most effective approach.
Bundle Plugins for Higher Perceived Value
Several developers suggested creating themed plugin bundles, like a “conversion booster pack” or “product page enhancement bundle.”
Bundling complementary mini plugins under a common problem-solving umbrella makes pricing easier to justify, even if total value increases.
Offer a slight discount when bought together, or use bundles to upsell at checkout.
Communicate Value with Examples
Mini case studies or “before and after” use cases for your best sellers can strengthen the perceived value of each plugin. Show how just a few lines of code can solve a common WooCommerce pain point.
This is especially effective with higher prices—people are more willing to pay when they understand exactly what they’re getting and how it helps.
Clarify Licensing and Scope
One commenter noted the lack of pricing terms like “per site” or “unlimited use.”
While mini plugins intentionally skip licenses, it may still be helpful to clearly explain the usage model upfront. Transparency here can boost trust and reduce purchase hesitation.
Reassess Pricing Anchors
Most mini plugins are priced modestly. Doubling the cost may not be a conversion killer, but it helps to have a reference point.
Consider anchoring your plugin prices against a larger competitor’s cost, or comparing the time saved to the price paid. This narrative helps justify the new rates psychologically.
Final Thoughts
Price increases are rarely fun, but they’re often necessary for a sustainable plugin business.
When done transparently—and paired with better marketing—they can actually lead to increased loyalty and conversions.
The Business Bloomer Mini Plugins will remain affordable, but their new pricing will better reflect the value they offer.
