Send These 7 WooCommerce Emails & Watch Sales Grow

Think email marketing is too complicated? Think again… If you’re only sending WooCommerce order emails, you’re leaving money on the table. With the right premium tool, you can set up your first 7 revenue-boosting emails in minutes. I send 100,000+ emails a month, between newsletters and autoresponders, and it’s easier than you think. Join me to see how WooCommerce email marketing really works!

Hosted by Rodolfo Melogli

Session overview

If you’re only sending order confirmation (“transactional“) emails, you’re leaving serious money on the table. Many WooCommerce store owners know they should be doing email marketing but assume it’s too time-consuming, too complicated, or just not worth the effort. But what if you could set up seven revenue-generating emails in minutes—and then scale up to hundreds or even thousands with ease?

In this class, I’ll show you exactly how to turn email into an automated sales machine using a premium email marketing tool that’s built for WooCommerce. You don’t need to be an expert or spend hours crafting campaigns. I send 100,000+ emails every month, between newsletters and autoresponders, and I’ll walk you through the exact emails you can set up today to start seeing results.

Many store owners focus only on driving traffic—ads, SEO, social media—without realizing that most visitors won’t buy the first time they visit your site. Email marketing brings them back and turns them into repeat customers. Even better? Once you set it up, it runs automatically.

What You’ll Learn

In this live session, I’ll take you step by step through:

• The 7 WooCommerce Emails That Drive Sales – These are the easiest, fastest emails to set up that can start making you money today.
• How to Set Up a Premium Email Marketing Tool – Not all email tools are created equal. I’ll show you the one I use to send over 100,000 emails per month.
• Automating Your WooCommerce Emails – Learn how to create autoresponders and workflows that nurture customers without extra work.
• Cart Abandonment Sequences That Recover Sales – Get customers who leave their carts behind to come back and complete their purchase.
• How to Scale From 7 Emails to a Full Email Marketing System – Once you start seeing results, expanding is easy. I’ll show you how to scale from a few emails to a powerful, automated system.

Who Should Attend?

This class is perfect for WooCommerce store owners (and their developer/agency) who:

• Only send transactional emails and haven’t explored email marketing.
• Think email marketing is too complex or time-consuming.
• Want to increase sales without spending more on ads.
• Are looking for simple, proven email strategies that actually work.

What You’ll Walk Away With

By the end of this session, you’ll know:

• The exact emails you need to start sending today.
• How to set up and automate your first revenue-generating sequences.
• The email marketing tool that makes everything easy and seamless.
• How to scale up from 7 emails to a full-fledged email marketing strategy.

You don’t need to be an expert. You just need to show up, follow along, and start sending emails that actually make you money.

Don’t let email marketing be the missing piece in your WooCommerce business. Join me for this live training and start unlocking real revenue today!

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis and soccer balls and, of course, wood fired oven pizza.

Rodolfo Melogli@rmelogli

Video recording

Class materials

Useful links

• Email marketing software: Metorik Engage https://metorik.com/features/engage
• Ecommerce marketing book: Skyrocket Your Ecommerce Sales Without A Degree In Rocket Science https://www.ecommerceandbeyond.com/
• Cart abandonment recovery mini plugin: https://www.businessbloomer.com/shop/plugins/woocommerce-recover-abandoned-carts/
• WooWeekly free newsletter sign up: https://wcwkly.com/

Notes / outline

Three Notes On Email Marketing

1. Transactional emails are not email marketing—unless…
2. Transactional emails go to customers—but what about the other 99%? Convert just 1% of them, and you could double your sales.
3. A permission-based email subscriber (someone who opted in) is estimated to be worth 5–10x more than a cold lead. Email ROI is often 4–5x higher than paid search or social media ads (sources: HubSpot, Campaign Monitor, MarketingProfs).

Three Types Of Email Marketing

1. Lead nurturing: Build trust with subscribers.
2. Money recovery: Win back lost revenue.
3. Sales generation: Promote to drive purchases.

Money recovery

1. You don’t even need an email list
2. Set up in minutes
3. Works on autopilot
4. Case studies: Woo Abandoned Cart Recovery / Woo Failed Order Recovery / Woo Customer “Win-back” Campaign

Lead nurturing

1. Need lead magnet/s and an opt-in form (freebie in exchange for permission marketing)
2. This is about building trust, not sales
3. Works manually or on autopilot (autoresponder)
4. Case studies: Welcome Email / Newsletter

Sales generation

1. Existing customers to repeat customers (= easy)
2. Email subscribers to first-time customers (= difficult)
3. But remember: readers, guests, cold leads, social media, untargeted ads (= impossible)
4. Case studies: Order Thank You Email / Product Review Reminder / Limited-Time Offer Campaign

More WooCommerce Masterclasses

Here’s a list of free live webinars and member-only class recordings (we usually take a break for June-August, otherwise you should expect about 2 live classes per month). Make sure to attend live so you can interact with the teacher and the other attendees!

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