Why You Should Build WooCommerce Products in Public

Building a WooCommerce product or service in private is no longer enough. In today’s AI-driven world, the first people to see your work often determine its success. In this session, you’ll learn why sharing your development process—before release—builds trust, attracts followers, and creates your first advocates. Don’t wait to be discovered; learn how transparency can accelerate growth from day one.

Hosted by Rodolfo Melogli

Session overview

Most WooCommerce creators think building in public means posting after launch. That’s no longer enough. In today’s AI-driven, crowded marketplace, waiting until release is a missed opportunity.

The first people to see your work often shape its success. Sharing your product development process before release builds trust, attracts followers, and creates advocates who will champion your product from day one.

In this session, I’ll show you what “building in public” actually means for WooCommerce developers, theme creators, service providers, and plugin authors. You’ll see the difference between simply announcing a launch and guiding people through your development journey. We’ll cover which progress updates matter, how to frame them, and the channels that get the most visibility—without overexposing your work or leaking your competitive edge.

We’ll dive into practical examples from your truly self: real projects that gained early traction because people followed the development process. You’ll learn what worked, what failed, and why transparency at the right moments created measurable adoption and momentum.

You’ll also understand how to engage your audience in ways that turn curiosity into beta testers, early users, and long-term advocates.

By the end of this session, you’ll have a clear plan to start building in public immediately. You’ll know what to share, when to share it, and how to structure updates that attract attention and trust.

Whether you’re launching a plugin, a theme, or a custom WooCommerce solution, you’ll leave with actionable steps to turn your development process into a growth engine—before your first release even goes live.

No hype, no vague “content marketing” advice—just real-world, step-by-step guidance to make building in public your most powerful business tool today.

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis and soccer balls and, of course, wood fired oven pizza.

Rodolfo Melogli
@rmelogli | in/rodolfo-melogli

Video Recording

Slides

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