WooCommerce Plugin Marketing 4 Week Cohort 001

This 4-week hands-on cohort is for developers ready to grow their WooCommerce plugin. We’ll not just learn—we’ll get it done together. Each week, we tackle a critical step: defining your audience, optimizing pages, driving adoption through outreach and integrations, and turning users into promoters. Limited to 9 participants to ensure focused, actionable progress.

Hosted by Rodolfo Melogli

Dates: Tuesdays, Jan 27-Feb 3-Feb 10-Feb 17, 2026

Time: 8AM NY | 1PM UK | 6:30PM India | 12AM Sydney

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Live streaming

Cohort overview

This 4-week cohort is designed for plugin developers who want to take action, not just watch tutorials. Together, we’ll move your plugin forward every week, working on real tasks, giving feedback, and making measurable progress.

Over the course of four weeks, we’ll cover everything that actually drives plugin adoption. You’ll learn to define your plugin’s unique selling proposition, understand your target audience and their pain points, and map out the competitive landscape. From there, we’ll optimize your landing page or WordPress.org repository page, conduct keyword research, and make sure your plugin is discoverable by the people who matter.

Next, we’ll focus on outreach and early adoption. You’ll put your strategy into action using your own channels, reaching out to communities, integrating with complementary services, and actively showing up where your users are. The goal is to gain traction with real users who will engage with and benefit from your plugin.

Finally, we’ll double down on what’s working, turn early users into promoters, and plan content marketing strategies that sustain growth beyond the cohort.

Week 1 — Product Foundations
Define USP, mission, avatar, pain points, and competitor analysis.

Week 2 — Visibility & Pages
Landing page and WordPress.org repo optimization, keyword research.

Week 3 — Outreach & Early Adoption
Use your own channels, perform outreach, integrate, and actively show up.

Week 4 — Growth & Advocacy
Double down, turn users into promoters, and plan content marketing.

By the end, you’ll have not just learned the principles of plugin marketing—you’ll have executed them.

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis and soccer balls and, of course, wood fired oven pizza.

Rodolfo Melogli@rmelogli | in/rodolfo-melogli

More WooCommerce masterclasses and cohorts

Here’s a list of free upcoming webinars and member-only class recordings (we usually take a break for June-August, otherwise you should expect about 2 classes per month). Make sure to attend live so you can interact with the teacher and the other attendees!

– BACKED BY –

The first independent IRL conference for WooCommerce Makers
April 23-24, 2026 ☀ Palermo, Italy

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