The Business Bloomer Club | WooCommerce Masterclasses

Online masterclasses for
WooCommerce professionals.

Learn from passionate WooCommerce creators. Watch them live or access the recording, forever.

The Business Bloomer Club Masterclasses

If you haven’t joined the Business Bloomer Club yet, you definitely should! We’re a private group of WooCommerce professionals, both beginners and advanced, and hang out on Slack for day-to-day Woo help and get to attend frequent masterclasses by Woo experts. Speaking of which…

1. Format & Date

Masterclasses are 1 hour online webinars by passionate speakers. Usually they’re on a Thursday and at least twice/month.

2. Audience

The Business Bloomer Club is a premium membership for WooCommerce professionals (beginner to advanced). We’re eager to learn and hear from experts. We expect the speaker to run a “masterclass“.

3. Topic & Slides

Each talk has “WooCommerce” in the title – so we all know that’s the target. It can be about code, marketing, a case study, a demo, #buildinpublic, an AMA. There can be slides, or live screensharing.

Live and On-Demand WooCommerce Masterclasses

Access 30+ masterclasses covering every aspect of WooCommerce, from beginner basics to advanced strategies. Watch live or on-demand, learn at your own pace, and revisit them whenever you need a refresher. Grow your skills with expert-led guidance anytime, anywhere. We add 15 new classes per year.

[Enroll] WooCommerce Plugin Marketing 101: Your First 1,000 Users

Live Class: FREE Recording: MEMBERS ONLY Most WooCommerce plugins never reach 1,000 active installs—but hitting that milestone is crucial for validating your product before going…
[Enroll] WooCommerce Settings API: Build Custom Option Pages

Live Class: FREE Recording: MEMBERS ONLY Stop cluttering the WordPress admin menu with separate settings pages! Learn to create professional, native-feeling custom tabs and options…
WooCommerce Database Walkthrough: Tables Explained

Tired of relying on guesswork when querying crucial WooCommerce data? This is your essential tour. We will walk you table-by-table through the WooCommerce database schema,…
From Woo Plugins to Shopify Apps Dev: Is it Worth it?

You’ve mastered WooCommerce plugin development. But is the scalable income of the Shopify App Store worth the pivot? This session provides a clear-eyed look at…
Avoid Costly Mistakes: Spotting WooCommerce Client Red Flags

Are you tired of projects that go over budget, clients who ghost, or customers who drain support? Bad clients — whether for consulting, development, or…
Classic vs Block: Add, Remove & Edit WooCommerce Checkout Fields

Let’s dive into the ins and outs of customizing WooCommerce checkout fields, comparing the Classic Checkout with the Checkout Block. You’ll see exactly what’s possible…
Behind the Scenes: The Making of Checkout Summit 2026

What does it really take to build a WooCommerce site that can handle a major international conference? For Checkout Summit 2026, I started with nothing…
Supercharge WooCommerce With Custom Product Options

Custom product options (“add-ons”) in WooCommerce can do much more than just add text boxes or checkboxes to the product page. In this class, we’ll…
Send These 7 WooCommerce Emails & Watch Sales Grow

Think email marketing is too complicated? Think again… If you’re only sending WooCommerce order emails, you’re leaving money on the table. With the right premium…
Spotting WooCommerce Conversion Rate Killers: A Live Audit

In this class, I’ll be auditing several live WooCommerce stores to identify and analyze conversion rate optimization (CRO) issues. Whether it’s slow checkout, poor product…

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