In a recent Business Bloomer Club Slack thread, a member was looking for a WooCommerce plugin that could handle complex pricing rules: displaying prices based on a customer’s country while supporting different wholesale prices for specific regions.
They found a plugin by AOVUP (formerly WooSuite) that seemed promising, but since the company was relatively unknown, they were exploring other options.
Here’s a summary of the community’s insights, recommended plugins, and strategies for implementing regional wholesale pricing in WooCommerce.
Recommended Approaches for Country-Based and Wholesale Pricing
- Using Wholesale Pricing Plugins with Role-Based Pricing
Many WooCommerce wholesale plugins support user role-based pricing, allowing you to assign different prices for wholesale and retail customers. While role-based pricing is flexible, it requires customers to register and be assigned a role before seeing region-specific prices. Additionally, managing numerous user roles can get complex if you’re targeting multiple countries and pricing variations. - Creating Conditional Pricing Sets with aovUP
The member initially found aovUP (formerly WooSuite), a plugin that offers country-based conditional pricing as well as user role-based pricing. This setup enables you to create distinct pricing structures, such as applying wholesale rates only to specific regions. Though some users were unfamiliar with the brand, it was confirmed that aovUP’s founder is experienced in the WooCommerce space, and the plugin has a money-back guarantee in case it doesn’t meet your needs.
- Pros: Allows country and role-based pricing rules.
- Cons: Limited brand familiarity; ensure support responsiveness before fully committing.
- Link: aovUP Wholesale Plugin
- Price Based on Country (PBC) for Dynamic Regional Pricing
Another option discussed was Price Based on Country (PBC), a reputable plugin that supports pricing based on the customer’s country and includes features like exchange rate adjustments and currency switching. Paired with a compatible dynamic pricing or wholesale plugin, this combination could create a robust solution for regional pricing differences in both B2C and B2B scenarios.
- Pros: Built-in currency conversion, regional pricing flexibility.
- Cons: May require an additional plugin for advanced role-based pricing.
- Link: Price Based on Country
Other Considerations When Setting Up Regional and Wholesale Pricing
For stores with multiple regions and complex pricing setups, balancing role-based and country-based pricing can involve some trial and error. For example, if a primary focus is country-based pricing with occasional wholesale discounts, starting with a plugin like PBC and adding a dynamic pricing extension can help keep setup simple and avoid overcomplicating with multiple roles.
Also, it’s worth testing each plugin’s compatibility with your theme and other plugins to ensure smooth performance, as dynamic pricing adjustments and currency switching can sometimes slow down checkout or product pages.
Conclusion
For WooCommerce stores that need both country-based and wholesale pricing, a plugin like aovUP or a combination of Price Based on Country with a compatible dynamic pricing tool can provide a flexible solution. Evaluate each option based on ease of use, support quality, and the complexity of your pricing requirements to find the best fit. And if possible, start with a trial or refundable purchase to confirm it meets your needs before full implementation.
